16th July It's all in the slogan


Whichever candidate you already favour or could throw your support behind at a later date might well depend on how catchy their little campaign slogan is. 

Whether it's Mr Sunak's Ready for Rish!, Tom Tugendhat's 'TOM: A Clean Start', Penny Maurdant's 'PM4PM',  Liz Truss' 'Liz for leader' or Kemi Badenhock's rather unimaginative 'Kemi for Prime Minister', anyone in the running for the top job needs a short snappy slogan thats says something about their qualifications for the position in just a few memorable words.

All of which makes political pub pundits up and down the country beg the question why Culture and Media Secretary Nadine Dorries did not make a run for the vacant leader of the Tory party? After all with the very catchy and memorable slogan  'GoNad' she would certainly have shown her rivals she had the balls for the top job.

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